04
Lockups
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Base Lockups
Three primary background variants. Letters should not touch. No punctum on base.
Prototypes
These designs stood out to stakeholders but would like to be refined.
Note: Reference designs use non-standard colors and backgrounds. Refer to Base Lockups for correct brand colors.
Comet (Glow)
Comet with glowing head. Aerospace/motion context.
Rejected
From 6 rounds of testing, these patterns and lockups were consistently rejected.
Punctum Guidelines
The punctum is the visual accent that transforms the MV letterforms from static monogram into dynamic brand mark. These principles were established through systematic testing.
The Formula
Validation Checklist
- □Is it organic (not mechanical)?
- □Is it ascending (not descending)?
- □Is it centered (not corner-to-corner)?
- □Is it bold enough (8px+ for filled shapes)?
- □Does it have sufficient contrast against background?
- □Does it enhance (not compete with) MV?
Encouraged: Dual Stroke Pattern
We encourage exploring the core-satellite relationship: a primary stroke paired with an accent element. This creates visual interest and allows for more detailed, refined treatments.