Typography

Structural hierarchy with Adobe Typekit

Typography is not decorative. It is structural. The hierarchy is serif dominant, prioritizing legacy over novelty.

Serif (Formal)

Reserved for identity marks, headlines, and editorial content. The logotype, monogram, and all brand signatures use serif exclusively.

Sans (Engineering)

Reserved for functional UI: buttons, navigation, form labels, alerts, and system messages. Sans provides clarity in interactive contexts.

Mono (Instruction)

Reserved for data, timestamps, reference codes, and technical metadata. Never used in identity or primary UI.

Headlines (Formal)

Large, elegant, high contrast Serif. Letter spacing tight (−0.03em). Italicize distinct words for emphasis (never bold).

Body (Formal)

High line height (1.5 to 1.6). State Department sizing (12pt to 14pt minimum).

UI and Labels (Engineering)

All Caps Sans Serif. Small, tracked out (letter spacing: 0.05em).

Data (Instruction)

Monospaced. Tabular figures. Never in headlines or identity.

Primary (The Formal)

Garamond Premier Pro

Fallback: EB Garamond

Considered, literary, enduring

Secondary (The Engineering)

IBM Plex Sans

Fallback: Inter

Cold, rational, grid-based

Tertiary (The Instruction)

JetBrains Mono

Fallback: Berkeley Mono

Automated, coded, high-frequency